Body-switching stories, boys being made to dress up as girls or given makeovers as punishments, boys being pushed into the unspeakable horror of the girls’ bathroom.
I learned to see the trans experience in things that were designed to mock it. When I was a kid, trans stories on television and in movies were hard to come by. While I didn’t believe CDPR’s stated intentions around the Mix It Up poster, that didn’t mean they couldn’t become true. It’s about the pervasive, toxic attitudes that have long swirled around Cyberpunk 2077, attitudes that only get stronger as the game’s release nears and CDPR appeals more and more to their chosen market of Elon Musk superfans. But it’s not about specific admins being fall guys. GOG’s community manager got fired over those tweets. After criticism, the account deleted that post and apologized. Earlier in 2018, that account had tweeted a gravestone marked “Games Journalism, Dead By Suicide,” with the date of death corresponding with the launch of GamerGate.
#CD PROJEKT RED CYBERPUNK 2077 PC#
A month later, the Twitter account for the digital storefront GOG (owned by CD Projekt, parent company of CD Projekt Red) hijacked a trans-positive hashtag to make a joke about PC games. In September 2018, Cyberpunk’s official Twitter account, back in its edgiest, earliest stage of public existence, tweeted a tired “ Did you just assume my gender?” joke in response to an innocuous compliment. While a cutting critique of queer commodification might have been part of the idea’s nucleus, the outcome is a commodification itself, objectifying trans people as creatures of deviance, defined by their genitals and suitable only for sexualization or rejection.ĬDPR’s marketing arm already had a history of transphobic incidents before the poster got revealed. They are displayed there just as a thing, and that’s the terrible part of it.” “However, this model is used - their beautiful body is used - for corporate reasons. “I like how this person looks,” said Kasia Redesiuk, the artist who designed the poster, at the time.
At the time, some fans called out the imagery as exploitative, mocking, and transphobic, though CDPR defended the poster. Her skin-tight leotard left nothing to the imagination even the veins were visible. This poster featured a feminine model with what can only be described as a huge, bulging penis. My skepticism started when the game revealed its controversial “Mix It Up” promotional poster back in June 2019.
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